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About Cedar & Main Capital Partners

We have deep respect for entrepreneurs and the tenacity it takes to build a business from the ground up. The commitment. The hard calls. The endurance to keep going. We’ve also lived it — both as owners ourselves and as trusted partners to founder CEOs navigating growth, setbacks, transformations and pivot points. It’s why we feel strongly that when it’s time for your next chapter, your efforts deserve to be rewarded, and the business you’ve built deserves more than just any buyer. At Cedar & Main, we bring a deep passion for lower middle-market businesses and the experience to see both where you’ve been, and what’s possible ahead. With broad sector and stage expertise, we uncover opportunities for growth and improvement, always with respect for what you’ve built. We’re a steady, seasoned set of hands committed to helping your business thrive. Founded by Paula Bachman—a third-generation entrepreneur and seasoned operator—we blend family-run values with hands-on experience in finance, operations, and strategic growth. With a trusted network of operators, advisors, and financing partners behind us, we involve the right voices at the right time—because advancing exceptional businesses is never a solo act. We’re currently focused on a platform acquisition: a business with a talented team, staying power, and room to grow. Our goal is to build on strong foundations with integrity and care. Our sweet spot: * $1M-$3M in annual earnings * B2B services and tech-enabled services * Owner-led or family run * Located in the U.S. * Businesses that are often underestimated, but always essential

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