Ceregem Technologies

About Ceregem Technologies

Ceregem Technologies specializes in business simulations happening in real time in a turbulent external environment. Our simulations include tumult and instability consistent with what corporate leaders must confront. We fill the gap in existing business simulations which are predictable and lack chaos. In our “Proof of Concept” we developed a simulation designed to engage participants with experiential learning in a business context while developing workforce managerial skills. The key aspect of the simulation is it happens in real time in an ever-changing external environment that managers must grapple with on a routine basis, including natural disasters, e.g. earthquakes, tornadoes, flooding. In this simulation, teams of participants run virtual companies within a single industry. They make decisions on key functions in business including production, marketing, finance, and human resources while competing against other teams to maximize profits and expand market share. The goal of the simulation is for participants to experience making real time decisions in a turbulent environment complicated by disasters such as wars, disease outbreaks, and hurricanes. Our simulation is consistent with learning and cognition theory and modern educational techniques, which create superior participant engagement by emphasizing experiential learning, gamification, and digital interactivity.

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