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About Chanimal

Chanimal (celebrating 30 years since 1994) is one of the world's largest channel and high-tech marketing resources. It is also one of the foremost channel consulting firms and produces the World's #1 Best-Selling Channel Training & Certification programs. Clients include Microsoft, Adobe, Intel, Apple, Sony, Citrix, Motorola, Dell, GE, IBM, Canon, Corel, Google, AWS, Xerox, SurveyMonkey, VMWare, AMD, Big Commerce, Ingram Micro, Disney, AMF, Autodesk, Western Digital, 3M (even old timers like Ashton Tate, AOL, Netscape, WordPerfect, Creative Labs, and Novel )--over 600 of some of the most successful channel & tech companies ever. Chanimal University ™ (the industry’s foremost training & standards organization) provides the world’s first, #1 best-selling, and most rigorous channel training and the industry gold standard Certified Channel Manager ™ program, available LIVE or self-paced online, that trains, tests, and certifies your channel, sales, and marketing knowledge. It is the undisputed world’s largest strategic and tactical channel resource that has been used to educate and standardize some of the top channel leaders for over two decades. The curriculum is guided and directed by the Channel Advisory Council, which includes proven channel leaders from hardware, software, SaaS, and services within the enterprise, SMB, and consumer markets. Chanimal, Inc. has helped define, build, or grow over 600 of the world’s largest and most successful channel programs and has been quoted extensively in almost every major high-tech channel book and publication worldwide. The leadership co-founded and led a channel launch team that grew to over 4,000 channel managers, could deliver over 80,000 channel presentations on-site each WEEK, and executed over one MILLION channel promotions. No “theory-only” here… this is the mother-load for creating channels and is the repository of tried and tested industry best practices.

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