Channel Factory
Advertising Services • 
City of Industry, California, United States • 501-1000 Employees
Company overview
| Headquarters | 17700 Castleton St., Suite 406, City of Industry, California 91748, US |
| Phone number | +18666110694 |
| Website | |
| NAICS | 541613 |
| SIC | 737 |
| Keywords | Saas, Video Advertising, Social Media Advertising, Digital Advertising, Media Buying, Contextual Advertising, Youtube Advertising, Programmatic, Brand Safety, Adtech, Content Targeting, CTV, Meta, Tiktok, Audience Analytics & Insights, Brand Suitability, Marketingandadvertising |
| Founded | 2010 |
| Employees | 501-1000 |
| Socials |
Key Contacts at Channel Factory
Channel Factory Email Formats
Channel Factory uses 2 email formats. The most common is {first name}.{last name} (e.g., john.doe@channelfactory.com), used 53.5% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name}.{last name} | john.doe@channelfactory.com | 53.5% |
{first initial}.{last name} | j.doe@channelfactory.com | 44.1% |
About Channel Factory
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Channel Factory revenue & valuation
| Annual revenue | $65,500,000 |
| Revenue per employee | $94,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Advertising Services industry and current estimated revenues | $209,600,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 501-1000
Seniority
Employees
Employees by Department
Channel Factory has 359 employees across 20 departments.
Departments
Number of employees
Channel Factory Tech Stack
Discover the technologies and tools that power Channel Factory's digital infrastructure, from frameworks to analytics platforms.
WordPress plugins
JavaScript libraries
Caching
JavaScript libraries
JavaScript libraries
JavaScript libraries
Miscellaneous
Page builders
JavaScript libraries
CDN
Marketing automation
JavaScript libraries
France
United Kingdom
Germany
Denmark
Iceland
Frequently asked questions
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