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About Charmaleena Jewellery

ABOUT US Charmaleena Fine Jewellery is a Saudi brand of symbolic and contemporary, wearable art founded by sisters Leena and Hala M. El Khereiji in April 2012. With an international presence and clientele, Charmaleena Fine Jewellery represents an Arab flair within the universal sartorial language of jewellery, injecting creativity into classical chic. Style is timeless and Charmaleena’s talent for design and innovation infuses each collection creating a cultural and artistic bridge between the east and west. Each work of wearable art is engineered with flexibility, giving clients that which they desire most: options. The perfect piece of jewellery now becomes two! Unclip daytime pendants and wear them as earrings, or become part of our “wear one share one” trend. Charmaleena uses diamonds, vibrantly coloured semi-precious stones and 18K gold to create inspiring jewellery from Saudi Arabia. FOUNDERS Leena M. El Khereiji is the co-founder and designer behind Charmaleena Fine Jewellery. Leena, completed her Jewellery design diploma at the gemological Institute of America in London (GIA). Leena, also completed her diamond graduate diploma (DG) at the gemological institute of America in New York (GIA).“Creation and innovation is my passion. I generate new ideas and inject my creative stamp into classical Jewellery through reinvention.” Hala M. El Khereiji is the Co-Founder and Managing Director of Charmaleena Fine Jewellery. Armed with her Master’s in international management from the School of Oriental and African Studies (SOAS) in London, England, and equipped with a keen sense of style, Hala spearheads business development at Charmaleena Fine Jewellery.“Its all about the details. We are committed to giving our clients the best quality, options and creative designs for beautiful gifts that are long-term luxury items.”

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