Colour Marketing

About Colour Marketing

Colour Communications is a brand planning engagement agency, working with marketers and their brands to help connect them with their customers. With the right planning at the outset of a campaign our clients’ marketing becomes an investment, not a cost. It’s about the targeting the right message, to the right people, at the right time, and tracking response so we learn for the future. To do this we look for customer insights in a number of sources: • Behavioural insights from customer purchase history: - What do customers buy and when? What does the customer journey look like; are there groups of customers that behave differently? • Attitude and Motivational insights from customer research: - Why do customers purchase? Can we incentivize them to buy more? • Media Consumption preferences from media planning resources - How can we communicate to customers most efficiently and effectively? • Demographic insights from customer data: - Where are customers focused? What do they look like? What walk-of-life are they from? What lifestyle insights we can draw from this data? From the insights we generate more impactful creative ideas integrated across all relevant channels, more efficient use of media spend and greater accountability from marketing activity; in short making good ideas work harder.

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