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About Committed Capital Financial Services Limited

Committed Capital is an investment and corporate advisory business that was founded on the basis that Growth stage companies need hands on support and capital to realise their potential. We invest in high growth technology companies across a range of industry sectors where we believe the potential for significant capital growth exists. Our primary objective is to create attractive returns for investors from high quality investments; through the careful selection of potential investee companies, excellence in corporate finance skills and active support of portfolio companies. Our investment strategy is based on the principle of unlocking and accelerating profitable growth in portfolio companies. In analysing potential investee businesses, we look for rapid growth in the underlying market as well as a technology and business designed to benefit from this growth. Our investee companies must have a clear and compelling proposition, be fully formed and have strong management. These factors are established during an exhaustive due diligence process. Investments are selected based on the following criteria: • Dynamic Market - fast growing addressable market with low competitive intensity • Well-Positioned Company – strong management team, robust forecasts for rapid growth over the investment period and clear potential for exit • In-Demand Product – (or service) fully developed, addressing a clear market need, with a sustainable technology-based competitive advantage • Post Revenue – generating significant sales (typically in excess of £1m annually) • Investor Protections – a significant minority (often 20-40%) of the equity sought, and a board seat and typical shareholder rights required.

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