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About Como No & La Linea Festival

Como No has been London’s leading promoter of music from Latin America since the 1980s. We have presented hundreds of shows from intimate venues to The Jazz Café, Village Underground, Barbican, Royal Albert Hall and The O2 Arena. Our shows have helped define Latin music for generations of Londoners and provided events for the burgeoning Latin American community as well as other Spanish and Portuguese speaking audiences and artists. From Celia Cruz to Natalia Lafourcade and Buena Vista Social Club to Seu Jorge and Los Fabulosos Cadillacs we have created landmark events. Every April since 2001 we have produced La Linea – The London Latin Music Festival which has curated a series of debuts and new projects in venues across the capital and whose archive is a catalogue of achievements in new music since the millennium. Our range of special projects has brought together new collaborations and new definitions in Latin Music: from Mexrrissey - which put the music of Morrissey and the Smiths through a Mexican musical filter for La Linea and then toured the world, to Tino Contreras’ performance at Frida Kahlo’s Casa Azul during lockdown - which we streamed globally - to our instrumental role in developing the Latin big band New Regency Orchestra. Our work has reinforced the musical bridge between Latin America and London which goes back more than a century. We celebrate and advance opportunities for the creativity of Latin American Londoners and are one of London’s main music promoters in all genres. Since April 2023 Como No has been a National Portfolio Organisation supported by the Arts Council of England. Como No is transitioning to become a Not for Profit and the resources received as an NPO mean that we can plan confidently for the next few years.

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