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About Compass and Nail

Compass and Nail is a Loyalty Architecture Company. We work with brands with a point of view, with founders who wish to see a change in the world, who seek to optimize their brand’s performance creating advocates for their cause, their product, and their brand. We have perfected the way brands win customers. Our proprietary approach provides the only deliberate means to optimize, improve, and measure the creation of brand advocates, aka ‘Brand Equity.’ In other words, we provide the means to engender a following, which is the root of growth and profitability. The Compass and Nail Brand Equity Index quantifies how well your business is doing creating brand advocates. For the first time, you can understand the performance of all of your company’s efforts in a simple index, and then take deliberate, delineated steps to improve revenue generation and profit by clearly understanding where brand switching behavior is damaging your financial performance. With the Brand Equity Index, you can see how well your company is performing, get a diagnosis pinpointing illness and health, and then start optimizing your brand’s ability to create brand advocates. The book detailing the process, The Compass and the Nail, is available in hardcover, paperback, and as an audio book.

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