Concerted Action

About Concerted Action

Concerted Action helps labor unions, grassroots coalitions, and progressive organizations use digital tools to organize more effectively, grow their base, and win real-world change. We specialize in the deployment and customization of CRMs like Action Builder and Action Network, offering both strategic consulting and hands-on technical support. Our work bridges the gap between digital systems and the realities of day-to-day organizing. Founded by longtime labor organizer and technologist Christian Norton, Concerted Action brings together decades of experience in field organizing, communications, digital strategy, and data infrastructure for campaigns. We don’t just implement tools — we build systems that work for the organizers and workers who rely on them. We have led digital transformation projects for major national unions including the AFL-CIO, CWA, and AFSCME; partnered with economic justice–focused nonprofits like the Poor People’s Campaign, Jobs With Justice, and the Chinese Progressive Association; and supported high-profile breakthrough organizing campaigns such as the Minor League Players Association, Starbucks Workers United, and multiple Amazon labor efforts. From campaign launches to CRM migrations, Concerted Action helps organizations recruit supporters, mobilize workers, and scale their programs using integrated digital tools and smart data systems. Our approach combines movement-rooted values with fast, flexible technical execution. Whether launching a new organizing drive, migrating to a modern CRM, or troubleshooting a complex integration, we help organizers and campaign leaders get more done using the most effective digital tools in the movement.

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