Confido Revenue

Software Development • Manhattan, New York, United States • 21-50 Employees

Confido revenue & valuation

Annual revenue	$3,251,090
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Software Development industry and current estimated revenues	$10,500,000
Total funding	$15,000,000

Key Contacts at Confido

Justin Hunter

Founder

Sandra Rooyen

Director

Company overview

Headquarters	Manhattan, New York, United States
Website	confidotech.com
Keywords	Enterprise Software, Sales Forecasting, Trade Promotion Management, Cash Application, Deductions Management, Ai In Cpg, Cpg Technology
Employees	21-50
Socials

Confido Email Formats

Confido uses 2 email formats. The most common is {first name} (e.g., john@confidotech.com), used 96.2% of the time.

Format	Example	Percentage
{first name}	john@confidotech.com	96.2%
{first initial}	j@confidotech.com	3.8%

About Confido

Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry

Founder/Owner

C-Suite

Employees by Department

Confido has 26 employees across 8 departments.

Departments

Number of employees

Funding Data

Explore Confido's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount
2021-09-22	1	N/A
2021-09-22	3	N/A
2021-09-22	2	N/A
2023-04-14	2	N/A
2025-09-11	4	$15,000,000

Funding Insights

$15,000,000

Total funding amount

$15,000,000

Most recent funding amount

Number of funding rounds

Confido Tech Stack

Discover the technologies and tools that power Confido's digital infrastructure, from frameworks to analytics platforms.

Swiper

JavaScript libraries

Cloudflare

CDN

Koala

Analytics

jQuery

JavaScript libraries

HTTP/3

Miscellaneous

HSTS

Security

Retention.com

Advertising

Webflow

Page builders

Google Analytics

Analytics

Leadfeeder

Analytics

Google Workspace

Amazon S3

CDN

Frequently asked questions

Confido is located in Manhattan, New York, US.

Confido generates an estimated annual revenue of $3,251,090. This revenue figure reflects the company's market position and business performance in its industry.

Confido has an estimated valuation of $10,500,000. This valuation is calculated based on industry-standard revenue multiples and reflects the company's growth potential and market positioning.

Confido has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.

Confido has raised a total of $15,000,000 across 5 funding rounds. This investment has helped the company grow and expand its operations.

Key Contacts at Confido

Justin Hunter

Founder

Sandra Rooyen

Director

4.8

40,000 users