Content Ark

About Content Ark

Content Ark has been at the forefront of the field of content strategy and content design since 2011, bringing expertise and the latest techniques to commercial organisations, government agencies and not-for-profits across Australia. We specialise in user-focused, accessible content for complex organisations and situations. We prepare the strategy, create and test the content, and help build the processes, skills and tools to manage it. We work as part of multidisciplinary teams using agile processes, human-centred design techniques and the Digital Service Standard. Our mission is simple: To deliver content that plays a strategic role in the user experience. We show the value and power of content. We raise the bar for how it’s planned, created and managed. We demonstrate the benefit of investing in skilled content professionals. The Content Ark journey started when founder Lennie Beattie went to CSForum in London, a conference focusing on content strategy (a term that wasn’t really in use at that time in Australia). The concept resonated and spurred Lennie to start her own business offering a new approach to the content chaos she’d seen in many organisations. Since that time, Lennie and her team have helped organisations large and small, public and private, conquer complex content problems, create meaningful content, and put processes and people in place to maintain it.

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