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About Cool & Associates

Cool & Associates LLC is a full-service management consulting firm that brings Hispanic Strategy, Workforce Development, Education, Influencer Marketing, & Community Outreach to the forefront of any organization, non-profit, or government agency, with the goal of engaging U.S. Latinos by getting the right message to the right audience at the right time. Deep roots & an extensive network within the Hispanic community provide the expertise needed to leverage the most effective channels & methods to engage specific Latino audiences based on client needs, which often includes coordinating Spanish media campaigns & social media promotions while respecting client budgets & timelines. Cool leverages native & cultural expertise to repurpose campaigns or create new & creative assets in Spanish, effectively becoming the client’s Spanish Voice to the Latino community. Cool provides training & professional development services customized to client needs & past experiences. Workshops & training sessions center on Diversity, Equity, & Inclusion with topics like: Changing Demographics, Effective Cross-Cultural Communication Processes, Hispanic Engagement 101, & Team Building. Additionally, Cool specializes in strategic communications & language services: Translations, Voice-Overs, Subtitling for Video & Print Presentations, & Live Interpretation Services. Communication with Spanish-dominant audiences requires the use of general Spanish for overall comprehension with localization for specific messaging within communities. Cool’s native speakers & linguistics specialists ensure that messaging is delivered appropriately for maximum impact. The Cool team has published "HISPANIC HERITAGE MONTH: ESSENTIAL TOOLKIT, a digital book providing resources for increasing cultural awareness & supporting inclusive & diverse environments. This concise, downloadable resource paves the way to improve any organization’s ability to promote products and services to the Hispanic marketplace.

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