Corinna Grant Consulting

About Corinna Grant Consulting

I have 25+ years with the industry working on both sides of the fence (media agencies & independent analytics firms), and felt it was now time to branch out and set up on my own to offer independent expertise in effectiveness and analytics. Whether you need an extra pair of hands, someone to run projects or simply some guidance and consultancy support I can help. I thoroughly enjoy getting under the skin of your questions. Understanding your business needs and the questions you need to answer, then designing solutions that support both tactical and strategic decision making. Ultimately identifying those killer insights which inform strategic recommendations to answer client’s business challenges that will have a real impact on the business. My background analytics (especially MMM). I am a 2022 IPA Effectiveness Awards Technical judge and have a breadth and depth of experience gained from various roles. These span research and analytics, measurement and evaluation of media campaigns, channel & creative effectiveness, and in-channel effectiveness. I’ve worked across many brands and categories including Finance, FMCG, Beauty, Telecoms, Charity, Auto and Retail. Previously Chief Client Officer / Managing Director of Independent Marketing Sciences, Head of the Annalect Marketing Science Team at Manning Gottlieb OMD), and I learnt my trade for 10 years at Ohal (now Gain Theory). I am motivated by the belief that both clients and agencies (media or analytics) need to know that their analytics consultant is striving towards the best for their business with no hidden agenda (true independence), but in addition that they can work with and understand the needs of their media agency to ensure the results have the greatest impact and are ultimately useable. Corinna@corinnagrantconsulting.com

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