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About Crafting A Brand

We believe that your brand is your business’s most important asset, and that consumers will be drawn to it through stories that engage, entertain and inform. Crafting A Brand helps craft beverage producers, tourism stakeholders and other organizations achieve better business outcomes by connecting with their audiences on an emotional level. We believe the most effective way to attract consumers to your brand is through stories that engage, entertain and inform. We’re designers, writers, artists, content-makers and thinkers—and we produce engaging marketing campaigns and creative communications tools that help consumers understand what’s special and unique about your brand. Crafting A Brand is based in the Village of Pittsford, NY near the city of Rochester, the Finger Lakes region, and their thriving craft beverage and tourism industries. The company was founded by agency veteran Glenn Clark in 2003 as Clark CSM Marketing Communications. In 2018 Clark CSM rebranded as Crafting A Brand to demonstrate a commitment to serving and supporting the craft beverage and tourism industries, and to telling compelling brand stories that attract customers and grow businesses.

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