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About Crane Consulting

Crane Consulting, Inc. is a Silicon Valley-based strategic consulting firm focused on helping organizations develop a culture of innovation. Culture Having a culture that supports innovation is key. An organization that is bogged down by politics or old-school methods has little chance of becoming innovative. We look at an organization from an outside perspective to better identify where the problem areas are and apply their expertise to help eliminate those areas. Innovation Goals Businesses that start out as innovative ventures often scale to the extent that they lose their innovative edge. As they expand and focus on many offerings at once, they often reach the point where they must pour their resources into keeping the current business alive, rather than into creating innovative new offerings. We help businesses construct a business plan and strategy that realigns goals around innovation. Ideation Oftentimes, R&D and L&D departments in an organization are blocked from truly innovating because of the organization’s processes. Silos and bureaucracy will prevent good ideas from being heard and acted upon. We can help organizations create processes that make it easy for new ideas to be heard and adopted and channels for better communication and collaboration around those ideas. Identify New Markets In order to stay even with competition, organizations struggling with innovation frequently attempt to imitate their competitors, going after the same target markets that their competitors do. We help organizations identify new markets that are being underserved, targeting those instead to create an innovative product for a new customer base.

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