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About Critical Connections

According to a new in-depth study by the McKinsey Global Institute, an estimated $900 billion to $1.3 trillion can be unlocked through the use of social technologies. The study looked at four industry sectors that represent nearly 20 percent of all global sales: consumer package goods, consumer financial services, professional services, and advanced manufacturing. The challenge is that most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive anticipated results. Social business engagements do not need to be overwhelming, but they can be with changes happening in real-time. Successful social business initiatives require constant engagement, which means our role consists of 7-days a week of due diligence and it doesn’t end when the clock strikes 5 pm. The focus in any partnership is to define how your clients and sales team can establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. Throughout this process we will be able to analyze and deliver key insights that can be used to adapt and adopt further strategic planning and tactical engagements. Our marketing better practices are delivered in several ways. The differences are in the type of project for which assistance is needed, the frequency and duration of the engagement, and whether it will be required to work on-site or off-site. 1. By Project — we can be retained to help you work on a specific event or project. The duration is based on the engagement, ranging from a few months or longer. 2. On-Demand — we will work with you (and your staff) as-needed based on a scope of work. Our strategies ensure your business is connected to your specific goals including objectives, initiatives, resources, planning and execution.

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