


Crux Football
Sports Teams and Clubs • London, England, United Kingdom • 1-10 Employees
Company overview
| Headquarters | London, England, United Kingdom |
| Website | |
| NAICS | 711211 |
| Keywords | Player Development, Commercial Partnerships, Women'S Football, Football Innovation, Multi-Club Ownership |
| Founded | 2025 |
| Employees | 1-10 |
Key Contacts at Crux Football
Rebecca Smith
Founder & Ceo
Adrian Farina
Co-Founder & Commercial Advisor
Megan Hession
Co-Founder & Chief Of Staff
Ben Levin
Co-Founder And Chief Operating Officer
Ted Knutson
Strategic Director Of Football
Kim Mccauley
Director Of Player Recruitment
About Crux Football
Founded by former New Zealand Captain, Bex Smith, we take a player-first, incubator-style approach, creating high-performance environments where players thrive and clubs are built on strong foundations. By combining accelerated growth with long-term sustainability, we unlock each club’s full sporting and commercial potential. With global best practices and deep local commitment, Crux honours the unique identity and culture of every club we support, giving them the resources, expertise, and network to win on and off the pitch.
Crux Football revenue & valuation
| Annual revenue | $598,885 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Sports Teams and Clubs industry and current estimated revenues | $2,000,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 1-10
Seniority
Employees
Employees by Department
Crux Football has 6 employees across 5 departments.
Departments
Number of employees
Funding Data
Crux Football has never raised funding before.
Frequently asked questions
4.8
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