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About CVC Marketing

CVC Marketing is a young vibrant company that uses creativity and innovation to market its products to its target market by making their WANT become a NEED through non-conservative and mainly innovative thinking. Our company is there to INTRODUCE and REINTRODUCE your brand to the youth market in such a way that it becomes part of their daily life. The youth is a important high-spending sector in this marketing strategy and also a very loyal market who make up more than 50% of the South African population. The youth market has the ability to ‘clout’ meaning these youngsters know how to persuade their parents to purchase one brand over another. We are therefore reaching the youth as well as their parents. CVC Marketing does not believe in a ‘one size fits all’ approach to marketing to the youth, we believe in catering for each segment in a way that is relevant to them. Different youth ethnic groups allocates spending in different ways and research shows that South African students spend more than R28.5 billion a year therefore we aim to entice this population on spending their money on your brand. Social Media has given this group a voice that they use to broadcast their opinions globally therefore we use this platform for creating or maintain brand awareness and for reputation management.

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