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About CX Group

The CX Group helps brands thrive by optimizing key digital and physical customer interactions. Our work propels brands forward through agile and innovative customer experience research, human-centered strategic design thinking and discerning, practical insights to unlock organizational potential. Every brand is sitting squarely in the midst of unprecedented change. Today’s consumers demand authentic, personalized and frictionless experiences, regardless of how, when and where they interact with you. You need an exceptionally nimble partner purpose-built to measure, understand and continually improve physical and digital customer interactions, across every touchpoint and channel. Through an adaptive resource framework of member companies, each with decades of experience in this industry and exceptional strategic partners, CX Group clients benefit from the unique strengths of individual boutique CX research firms, while leveraging the exponential advantage that arises through expertise at scale backed by vertically-integrated solution design and execution. Welcome to CX Group. Forward. Thinking. Insights Omnichannel Mystery Shopping Sales & Marketing Compliance Shops Customer Satisfaction Surveys Shopper Panels for Focused Insights Path-to-Purchase modeling Customer Sentiment, Effort UX Feedback at Scale EX Workplace Sentiment and Engagement Surveys

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