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About Dark Horse Communications

We are DARK HORSE Dark Horse is not your ordinary communications consultancy. We’re the equestrian experts with a deep-rooted understanding of the industry, turning underdogs into champions and helping our clients gallop into the forefront. And we’re here to break the mould. With our collective talent, we’re reshaping the way athletes and equestrian brands connect with their audience, from PR and influencer relations to social media and events and everything in between. Founded by Hannah McCabe, a rider, UAEERF judge, and communications expert, Dark Horse emerged in 2023 as the Middle East’s first integrated marketing and communications agency dedicated solely to the equestrian industry. We provide the personal and agile approach of a boutique agency while harnessing decades of global agency expertise, fuelled by a lifelong passion for all things equestrian. Hannah has managed PR campaigns and content strategies for some of the world’s leading brands, including Emirates Airlines, Warner Bros. and Universal Studios, as well as working with fledgling brands. We’ve proudly worked with some of the region’s most exceptional equestrian talent, and our track record speaks for itself, with success stories that have not only turned heads but a few hooves too.

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