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About Daxue Consulting

Daxue Consulting is a market research and strategy consulting firm focusing on the Chinese market. Through our four pillars of market research, marketing strategy, management consulting, and branding, we guide businesses to holistic growth in China and beyond. Contact us at dx@daxueconsulting.com for China market research, consumer research, branding, brand naming, and crafting your China market strategy. Or visit our website (daxueconsulting.com) to know more about our methodologies and how we can support your development in China. Our international vision and identity along with our strong roots in the Chinese market allows our team to better your needs and ambition and to provide the best service adapted to your Chinese environment. What are our strengths? 1. Our research and consulting methodologies are efficient and results-oriented. We tailor our research designs to your objectives in China and your resources. 2. Our team includes international and local project managers with years of experience in the Chinese market and perfect understanding of your stakes as an international brand. 3. We use unique data-collection methods, especially using innovative tech-solutions (Eye-tracking, mobile APP for store-checks, digital solutions for quantitative surveys). 4. We have served some of the largest international companies in various sectors including telecommunication, automotive, food & beverage, education, healthcare, sport, clothing. In the same time, our teams work on a daily basis with SMEs and start-ups to support China’s business development. With more than twenty project managers based in Beijing, Shanghai and Hong Kong, we manage every step of about 100 consulting and research projects annually.

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