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About Dear Charlie

Imagine a world where the high street and our shopping malls are just filled with identikit Globobrands. Did you shudder too? I believe that independent retailers are bloody brilliant, but they often don't have access to quality marketing support to help them survive in these difficult times. Dear Charlie delivers unapologetically good, customer-centric marketing for brands that want to stand out. As an agency, we're generous with our knowledge, we don't gatekeep. Hell, we will even teach you how to do it yourself. To put it bluntly, we're sick of seeing small businesses delivering crap marketing. And we're sick of marketing agencies and 'experts' ripping them off with promises of overnight 6-figure success; hiding behind the marketing jargon and their 'proven sales funnels' instead of explaining what they're doing and empowering business owners to make better marketing decisions. If you're a business owner, chances are you didn't get into this gig to work 24/7, 365 and feel sick when it comes to thinking about your marketing to do list. Dear Charlie will connect you with bloody brilliant marketing specialists who'll tell you like it is, help you see what's actually do-able in your business with the resources and budget you have. We'll either help you do it better (do marketing WITH you or teach you) OR take it off your to do list (and do it FOR you). We're all about: Community: without it, your business is nothing and ours 'ain't much either Generosity: in our knowledge, time and understanding. We don't gate keep. Curiosity: we're unafraid to question why and how it can be done better. Honesty: there is too much BS out there in the marketing world. We're calling time on hiding behind spreadsheets, acronyms and trying to make your clients feel too stupid to ask why you're doing something. And having fun: 'cause we spend way too many hours of our lives at work. We might as well enjoy it, right?

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