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About Defeat 90

Defeat 90 is a failure rebellion built to tear down the accepted status quo of a 90% failure rate through an entrepreneur collective. Our pursuit is to cultivate authentic conversation that passes on the wisdom we all have from the tough-fought journeys. Understanding the small lesson you learned could save the lives of your fellow entrepreneurs' businesses. Even deeper, we believe that a core reason why business failure is tied to your character and how you lead your team. Defeat 90 is focused on creating a rebellion that stops just focusing on the tactic of business but realizes that a holistic approach is needed to create success. Not everyone can be a part of this collective journey. Everyone will always be welcome, but some... will not have the strength of character to face obstacles in this rebellion. When we say "rebellion," it is not some marketing gimmick to be different. We are genuinely working to rebel against what has been accepted forever in business. That the failure rate is just a product of the survival of the fittest. Yes, many companies will fail even with help because they don't have the "it factor" it takes to be an entrepreneur. Even if those companies didn't start, something is missing in our community, that we haven't challenged the failure rate. Seriously, with some of the brightest minds in society, how do we not understand how this failure rate has affected everyone's family? You, the small business owner, employ 46% of the workforce. Your success or failure matters to more people than you would ever think. So will you take up the fight and rebel against what has always been? Will you join the collective to help you and your business and others?

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