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About Design for Copywriters

As a copywriter, you’re not *supposed to* dabble in design. After all, it's not your zone of genius. And you don’t get paid to share your uninformed design opinions left and right, purely because of an often valid gut feeling you can't quite explain or back up. You get paid to create conversion-focused copy, abundant in money-making words that strike a chord in your clients’ audience, and lead to an emphatic YES that translates into another successful Stripe payment coming through. But you know what else is *actually* true? Your copy is meant to work in perfect synergy with the design it comes packaged in. And when the design doesn’t support your hard-working, extensively researched, VOC-data-driven copy… You’ve got a problem. Because when you can’t pinpoint those areas that hurt your copy and how it’s presented, you’re bound for a turbulent ride of pain and frustration, where questioning yourself and your skills can become so intense… you start thinking whether you’re really cut out for this copywriting thing. But here’s the thing: You don’t need to switch professions. Become a cloned version of a junior designer. Or continue to dread your next client presentation call. All you need is to know is *just* enough so you can impress your clients. Present your copy with confidence. And know exactly why you recommend the things you do. This is where Design for Copywriters comes in. It’s your one-stop shop for all things related to design for marketers, non-designers, and copywriters. The goal? To help you bridge the gap between copy and design. Become more confident in your skills. And WOW your clients every single time you deliver your projects.

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