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About Digital Groundwork

Extensive keyword research forms the foundations for your entire digital marketing activity and drives success. Your digital marketing strategy is underpinned by thorough keyword research, great creative and strong, consistent implementation. When done properly, your business flies, sales grow and your ROI improves. With thorough keyword research, you optimise your site for your ideal customers. Our team follows 'The Logic Digital Marketing Methodology', created by James Pybus (Co-Founder) a published author, digital marketing mentor & highly regarded digital marketing lecturer at leading universities, Digital Groundwork Services Include: ~ Site Visibility Boost Service / SEO ~ Google & Bing Ads Set Up, Optimisation & Training ~ Data Driven Content Strategy ~ Mass Product / Page Updates (WordPress Only) Our proprietary Keyword Strategy Tool uses our AI driven API to analyse data from Google Planner / Paid advertising (as other tools) AND Google's predicted / related terms. This harvests Google's Search Intent algorithm. Our technology highlights search volume, cost per click and competition levels for search terms over 12 months along with user questions with volumes so businesses make data driven decisions on what products/services to push and when. Search term data is pulled from those pages ranking on Page One of Google for specific terms, including questions people are searching for answers to. Our methodology highlights keywords not being bid on and helps businesses identify opportunities to harvest revenue. This unique data set and methodology: ~ Improves Click Through Rate / Interaction Rate ~ Improves Conversion Rate ~ Reduces Cost per Click ~ Drives strong ROI To improve your search engine rankings, website performance, ROI, growth rate and sales, get in touch. Take up our FREE no obligation 30 minute run through of your site, our process and outline what we would do to improve your digital marketing & site performance.

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