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About Drakenberg Sjölin

DRAKENBERG SJÖLIN is one of the most influential jewelry brands on the Swedish market. The idea to capture the beauty in simplicity and the choice of combining classic nordic elegance with a contemporary minimalist look is behind the success. DRAKENBERG SJÖLIN’s timeless design fits both the sophisticated, as well as the more fashion conscious customer. The jewellery has a Nordic signature which also appeals to the international market. Besides their own shop in Stockholm they have over 100 retailers in Sweden as well as in Norway, England and Germany. COMPANY VALUES TIMELESSNESS. Nature is, despite its shifts in seasons and constant surprise, a symbol for timelessness. Where a leaf has grown and then fallen to the ground, a new leaf will grow again. It stands for endless change that never stops to evoke feelings. A piece of jewellery from drakenberg sjölin can be picked up and worn again and again, no matter where or when. SIMPLICITY. There is a strength that shouldn’t be overworked or overstated. Strength in that which can stand on it’s own but also be a part of something bigger. A DRAKENBERG SJÖLIN jewellery should always add that little extra without overshadowing the wearer’s own personality RAW ELEGANCE. When the effortless of nature’s asymmetry meets modern design philosophy a selfevident and urban naturalness emerges. DRAKENBERG SJÖLIN stands for raw elegance that combines classical with innovation. THOUGHTFULNESS. A piece of jewellery is something personal and, if loved, will follow a person throughout life and then live on through next generations. Therefore jewellery has a history and says something about the wearer. For DRAKENBERG SJÖLIN it is important to put a lot of attentions into details, so that each piece of jewellery will be a comfortable, beautiful, uncomplicated and beloved friend to join you on the journey of life. Just like the intricate pattern of the leaf that keeps fascinating through out time.

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