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Pay Attention! As a business owner, do not contact me if you are the type of creature of habit, people-pleaser, or follower without guts. Because then your marketing always has these same characteristics, thus making your brand or service marketing similar to that of your biggest competitors in your market. This happens because you are afraid to stand out from the crowd. Which is not a problem, as the vast majority of entrepreneurs are like this, and so are marketing agencies. They, therefore, cater to these entrepreneurs. That's why many products and services in the Netherlands look so much alike. Most people find it unpleasant to step out of line and prefer not to stand out. They, of course, still want to be number 1 in their market. And they wish to achieve that without stepping out of their comfort zones; This is an illusion! Do you want to be the number 1 in your market? Then you must have the courage to swim against the tide with all the consequences. Competitors will mock you, and certain customers will reject you, but you will certainly stand out! The positive effects of a radical change will subsequently be greater than the negative. In addition to a rise in sales, you will also develop a different relationship with your customers. They will stay with you longer, and the relationship will be more friendly. Be different with someone who is different! Change demands a lot from you and is not easy. You have to analyze your personality and that of your brand more consciously and make it stand out more. What will help you in this is having someone by your side who naturally thinks differently because they have a different brain. That person is me! I belong to a select group of people whose brain functions demonstrably differently. This allows me to come up with different solutions to your problems. Why I am different and why not every entrepreneur suits me is something you can read when you go to my personal page. Joost Oosterwijk

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