Effective Measure

Technology, Information and Internet • Melbourne, Victoria, Australia • 1-10 Employees

Company overview

Headquarters	3/4-10 Bank Place, Melbourne, Victoria 3000, AU
Website	narratiive.com
SIC	873
Keywords	Market Research, Information Technology And Services, Developing And Emerging Markets, Insights And Analysis, Multiple Demographic Data, Online Audience Behaviour
Founded	2008
Employees	1-10
Socials

Key Contact at Effective Measure

People Performance

Director Of People And Performance

About Effective Measure

Narratiive, previously known as Effective Measure is the leading and most trusted audience measurement platform in MENA and South Africa. Publishers who use Narratiive, will truly understand who their website visitors are by using demographic and behavioural analytics. This helps to build their sales story, respond to RFPs and win more advertising revenue. They’ll also know how their website compares to their competitors, including how their audiences differ. By using Narratiive, publishers will be using the same media planning platform as advertisers, gaining more exposure to local and international agencies. Digital media agencies will find it more effective to plan, validate and select suppliers whilst increasing on target reach. By discovering the most relevant sites on Narratiive and measuring client site lists you can be sure to build an efficient plan. Programmatic Data Through our opt-in data cooperative, Narratiive partners with over 250 websites to form the region’s largest audience data pool. Our programmatic audience segments offer better targeting capability to power your campaigns. Publishers are able to earn additional revenue without affecting ad inventory sales. Advertisers achieve better results from their programmatic advertising by using high quality audience segments, targeting by demographics, interest, persona or intent. Start using Narratiive by creating your free account at narratiive.com.

Effective Measure revenue & valuation

Annual revenue	$513,330
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Technology, Information and Internet industry and current estimated revenues	$1,700,000
Total funding	No funding

Employees by Management Level

Total employees: 1-10

Seniority

Employees

Entry

Director

Manager

Employees by Department

Effective Measure has 4 employees across 3 departments.

Departments

Number of employees

Funding Data

Effective Measure has never raised funding before.

Frequently asked questions

Effective Measure is located in Melbourne, Victoria, AU.

Effective Measure was founded in 2008, making it 18 years old. The company has established itself as a significant player in its industry over this time.

Effective Measure has approximately 1-10 employees. The company continues to grow its workforce to support its business operations and expansion.

Key Contact at Effective Measure

People Performance

Director Of People And Performance

4.8

40,000 users