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About Ehmer-Consulting

My consultancy is tailored to local and global corporations as well as to owner-managed organizations. The core areas include brand, marketing, communication, sales marketing and change management. 1. BRAND MANAGEMENT: > Domestic and global. > In various organizational structures (from line- to matrix-organization, owner-managed or local and global corporations). 2. BRAND STRATEGY: > Brand Identity & Brand Architecture. > Brand positioning. > Strategic planning, implementation & monitoring. > Steering of agencies (Corporate Identity, Corporate Design, Corporate Communication, Corporate Behavior) and other service providers. > Implementation of all measures. 3. MARKETING/COMMUNICATION: > Communication planning, -steering, -monitoring. > Steering of agencies (creative agencies, communications agencies, media agencies) in addition to market research institutes. > Strategic planning, steering and monitoring of the entire marketing-mix. > Analysis by market research (primary market research, desk research). > Content Marketing, Online Marketing, Social Media. > B2B, B2C. 4. SALES/SALES MARKETING: > Identification and evaluation of market opportunities. > Drafting of business plans and managing and monitoring the achievement of goals. > Development, implementation and monitoring of sales strategies (sell-in, sell-out-tools, specific distribution concepts). > Sales controlling/management by performance summary for sales, key sales metrics, sales statistics. 5. CHANGE MANAGEMENT: > Process optimization. > Development, implementation and roll-out of new strategies. > Setting up organizational structures and developing of standardized processes. Re-organization. > Re-Launch of brands, products. > Digital transformation. > Implementation of all measures. 6. BUSINESS DEVELOPMENT: > Development of new business fields and growth opportunities. > Search for suitable business partners.

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