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About eInnov8 Marketing

Access simple and elegant -- but POWERFUL -- solutions for the most significant challenges of Internet Marketing As youʼve probably noticed, marketing is rapidly moving online. Sure, traditional marketing (print, TV, radio) isnʼt going to totally disappear, but itʼs quickly getting displaced by online marketing. For example: • The vast majority of people now search for a local business online rather than use the Yellow Pages • Most people now comparison shop online before making almost any purchase • Almost one in ten people on the planet are active users of one of the social networks • Every industry has a competitor thatʼs “crushing it” by using the Internet as their dominant means of marketing This shift of marketing from offline to online is so recent and happening so fast that most businesses are struggling to keep up (or, worse, still trying to get started) -- especially given the growing complexity of what it takes to be successful. For example, Internet Marketing used to mean just having a website - but, no longer. Now, it also requires the use of email autoresponders, social networking, online video/ audio, article distribution and much more. The reality is that most business people have little interest in learning about this stuff -- but the Internet technologists donʼt seem to understand that. They continue to make totally unrealistic assumptions about what a businesses person can do, wants to do or has time to do with online marketing.

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