Empathetic Media Health

About Empathetic Media Health

Empathetic Media Health is focused specifically on the application of cutting-edge technologies such as 360 video, photo/videogrammetry and augmented/virtual reality to use cases in the Pharmaceutical Industry. We specialize in the production of marketing materials, patient ethnographies, mechanism of action immersive videos and interactive infographics that are specifically targeted to showcase our clients’ work in a groundbreaking, compelling new way. Led by EM Health’s Chief Commercial Officer Mark Archer, our team has over thirty years of international experience working in the sector and a proven track record of successful campaigns. We have worked with a number of blue chip companies in the sector, including the Pfizer Foundation, GCI Health and Abbott. Mark has been involved in twenty new product launches and worked extensively in all of the main global markets. His client-side work has included both global and domestic marketing, general management and strategy roles progressing to global vice president level. He has worked at Sanofi, Roche, MSD and GSK. For the past ten years Mark has held senior management positions in some of the world’s largest marketing and advisory services organisations including IQVIA, Syneos and McCann. His work at EMH provides clients with strategic insights coupled with creative applications of VR/AR technology – to better engage stakeholders and deliver superior health outcomes.

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