ERA Curated Email Formats

About ERA Curated

ERA is a Swedish second-hand concept for womenswear, accessories, and shoes. We combine digital consignments, daily new arrivals, and a curated in-store selection – redefining how second-hand is experienced. In addition to retail, ERA provides consultancy, keynote talks, and events within retail, merchandising, and business development. Our expertise lies in resale as a service, circular business models, and how to successfully adapt these concepts commercially. What sets ERA apart is our design-oriented retail format. Our flagship store in PK-huset, Stockholm, is designed to reflect the aesthetics of contemporary fashion brands, presenting second-hand as inspiring and accessible. The selection is updated daily and reflects current colors, silhouettes, and seasonal trends. At the core of our model is consignment from private wardrobes. Customers can easily sell their items by uploading their wardrobe digitally in the app and let ERA take care of the rest.

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