Every Word

About Every Word

When words are your problem, Every Word is your solution. It’s owned and managed by Catherine Every. You can work with me in two ways. You can outsource your writing to me. I can work with you from the very earliest strategy stages, helping you to define what’s required. I can prepare and conduct interviews with subject matter experts to get the fresh insights and vital information that bring a piece to life. Or, if all you need is the writer to complete the last piece of the jigsaw, I can simply take your brief and get it done. My clients come back to me because I make their lives easier, and my work gets results. But my favourite piece of feedback was from a marketing manager who told me they preferred watching videos to reading content – but they’d read my 3,000-word white paper from start to finish without stopping. You can also hire me to boost your in-house writing skills. I work with people who need to refresh their understanding of the basics so they can write more accurately and effectively every day. I work with subject matter experts who need to understand the concepts of marketing copy so they can write better blogs and articles. I also work with marketing teams who need a thorough grounding so they can write more quickly and with more confidence. My clients include a top law firm and the NHS. They ask me to come back in to train new team members and new teams because they see the difference my sessions make. That’s a wonderful testimonial, but for me there’s nothing more amazing than watching a delegate have a ‘lightbulb’ moment as something that’s never made sense before suddenly becomes clear.

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