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About Everyday Effectiveness

Everyday Effectiveness is a business operations advisory firm for women in both product- and service-based businesses. Founder Gwen Bortner leverages her four decades of experience in more than 45 industries to help clients achieve sustainable success on their own terms. Rather than guiding you through a one-size-fits-all curriculum—common in the industry—we take a more tailored, prescriptive approach. Here's how it works: 1️⃣ We start with a diagnostic conversation to pinpoint the primary bottleneck in your business. 2️⃣ Together, we explore options and then agree on a solution. This ensures you remain committed to the process, even when faced with challenges. 3️⃣ Based on your immediate needs, we provide a targeted action plan, allowing you to concentrate on a singular objective. 4️⃣ Weekly check-ins ensure your actions align with the strategy and adjustments are made when necessary. Context matters. This approach has enabled our clients to achieve goals that once seemed out of reach, eliminating needless time and effort. If you're tired of the cookie-cutter approach to your business challenges and want our guidance, we're here to help!

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