Evoke Country & Equestrian

About Evoke Country & Equestrian

People often ask what makes us different to other equestrian brands, and there’s a lot to tell you. So put your feet up for just a minute or two and find out……. Can you combine style, fashion and value with outstanding safety? Absolutely! However, safety is something that the evoke family value above all else, and it all began nearly 10 years ago. Our founder, David Mitson, was out on a leisurely hack when his horse spooked and he fell. Not a fall at speed, or over a jump, he fell in walk, and hit the side of his head (whilst wearing a riding hat). Having played elite rugby he had his share of concussions, but over the next 48 hours he would suffer the worst episode of concussion he had ever experienced, with loss of memory, sickness and headaches. This was the beginning of understanding that not all safety brands are the same, and years later and over £3 million invested, evoke was born. Evoke wasn't a mere business decision but a manifestation of past experiences with other brands and our unwavering core values: Family, Ownership, Trust, Listening, Challenge, and Collaboration. These principles aren't just words; they shape the evoke identity, our DNA, and our operational philosophy. We refuse to compromise on quality, hiring the best in the industry to make our vision a reality across the board. We have some of the industries leading names; from our Technical Director who sits on the European Standards Committee and anchors the brand's safety-centric approach, to our designers who ensure that safety comes with style. We have our own BSI (British Standards Institute) certification, and we test in Great Britian. Our ambitions transcend safety alone and will include an exclusive capsule collection of horse wear and equestrian lifestyle apparel, each piece echoing the same commitment to quality, style, and innovation.

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