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About Excel Wall Interiors

Founded in 1998, we are the market leaders in India for International brands of wallpapers imported from leading manufacturers in Germany, Belgium, Holland, USA and Korea in Silk, Velvet, Suede, Jute, Cork, Cane, Bamboo, Vinyl and Metallic finishes. We are offering widest product range in wallpapers in terms of design and quality from contemporary to classical to natural products. Excel has become the prime choice for customers looking for variety in wallpaper designs. Relatively unexplored category - work towards category development is what's our key objective and metrics of operations involving in building a brand identity among consumer market segment living up to our core brand promise articulated through Mission Statement " of excelling expectations to be Excellent" The shift is evident in our renewed way of viewing >> We were and are predominantly a B2B driven category and entity so far. The challenge is to make a foray into the exciting B2C domain and hence marketing position holds good keeping in mind the ambitious business goals we have set- up for ourselves & want to create an identity for ourselves IN THE CONSUMER MINDSPACE well articulated through our Vision Statement " To be recognized as one of the Top 3 Home Fashion brands in India". Efficient Supply Chain Management through centralised HUB National Warehouse catering to Pan India trade supply chain handled from the single HUB at Kolkata Market Penetration / Mass Distribution Distribution has been our key strength in terms of making Excel brand available across the length and breadth of the country with state wise and key city based distributors also across the country under the supervision of able Sales Team , supported by an able Head Office team comprising of all key business verticals.

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