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About F & R Data Analytical System & Solutions (F & R DASS)

DASS’s (Data Analytical System & Solutions) Data Experience Journey started from 2005 by a small Market Research, Software Development and Subject Matter Expert team who strongly believed American Anthropologist Margaret Mead’s popular quote "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has" as their core values. Today Data science is defined as intersection Computer Science, Statistics and Business Knowledge which DASS practised it as core competency with quality guaranteed from its inception stage. DASS stabilised between 2009-12 by servicing Global customers and started building its first proprietary accelerator Q-Tab which is menu driven and user-friendly cross tabulations solutions for its employees to clean the data faster, better and it became cost effective working model for its customers. DASS consciously choose to expand its end-end data life cycle through Data experience platform between 2013 to 2018, built cloud based visualization tools and accelerators like Data masking, Brand Forecast, Brand Visibility Monitor etc., DASS adopted to device agnostic views and secured data porting algorithm which facilitates ease of use for its customer to personalise their dashboard and reports. Now FR DASS simplified as "DASS" – with Tagline of "Data Experience since 2005", with new logo and laser sharp focus on branding and marketing. DASS scale its breadth and depth of services and Solutions through network of people, Vertical focus, Digital Disruptions and Personalised insights there by defines its future as DASS NxT (DASS Next Wave for sustainable future)

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