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About FireRock Marketing

Firerock Marketing is passionate about results. Our strategic marketing process has been researched , and proven to drive results. We start with working with you to identify insights to drive the strategy. We then build the brand infrastructure before creating and optimizing the tactical plan. With your business goals in mind, we efficiently build and evolve sophisticated marketing programs that deliver results. Our team has decades of experience in Business to Business and Direct to Consumer space. STRATEGY We start by working with you to understand your audience, business and market. We then translate our findings into a marketing plan with an eye on prioritizing the things that can make the most immediate impact. What you get: Collaborative workshops Marketing plan Access to FireRock affiliated services POSITIONING, BRANDING AND MESSAGING We see it over and over again. Companies issuing a barrage of messages without building the brand infrastructure to support it. We start with the basics so that the tactical program ladders up to something meaningful. What you get: Competitive Assessment Company and product positioning statements Message maps Logos and Iconography MARKETING AND SALES EXECUTION Our team will take the marketing plan and build a tactical program that will grow with you. We have experienced marketers on the team who translate strategy into tactics that deliver business results. What you get: Website builds and optimization Organic and paid search programs Lead generation programs Content marketing Social marketing Relationship marketing Online and offline advertising Sales collateral PPT decks and other presentation materials

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