First-ID

Media Production and Publishing • Issy-les-Moulineaux, Île-de-France, France • 11-20 Employees

Company overview

Headquarters	5, Avenue Jean Monnet, Issy-les-Moulineaux, Île-de-France 92130, FR
Website	first-id.fr
Keywords	Tech, Publicité, Digital, Média, Éditeurs
Founded	2022
Employees	11-20

Key Contacts at First-ID

David Folgueira

Co-Founder & Ceo

Adrien Vigouroux

Product Owner / Manager

David Bertrand

Cto & Co-Founder

First-ID Email Formats

First-ID uses 3 email formats. The most common is {first initial}{last name} (e.g., jdoe@first-id.fr), used 62.5% of the time.

Format	Example	Percentage
{first initial}{last name}	jdoe@first-id.fr	62.5%
{first initial}	j@first-id.fr	25%
{first name}{last name}	johndoe@first-id.fr	12.5%

About First-ID

The announced end of third-party cookies is prompting many publishers to rethink their advertising strategy. Currently - even before the future evolution of Chrome - publishers are already losing up to half of their advertising revenues on the Safari and Firefox environments. First-id, is a unique opportunity to get more value out of publishers audiences, whereas the current model, based on third-party cookies, does not value content creators. From now on, publishers will be able to regain control of their inventory thanks to a cross-publisher 1st party cookie that works on all browsers (Chrome, Safari, Firefox, etc.) and all environments. The solution has been successfully tested for several months on the brands of the Prisma Media group and Cerise Media. The benefits observed are multiple: - Significant increase in revenue from cookie third less inventories thanks to better identification, - 100% of the audience is cross-site addressable in the publisher's DMP, both for advertising and for personalisation, - The publisher's campaigns with its own data can target all Internet users, even on Safari and Firefox. The ambition of first.id is to put publishers back at the centre of the digital ecosystem by helping advertisers and agencies to easily identify their customers on media brands and thus support the creation of quality content.

First-ID revenue & valuation

Annual revenue	$941,105
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Media Production and Publishing industry and current estimated revenues	$3,100,000
Total funding	No funding

Employees by Management Level

Total employees: 11-20

Seniority

Employees

C-Suite

Founder/Owner

Employees by Department

First-ID has 6 employees across 4 departments.

Departments

Number of employees

Funding Data

First-ID has never raised funding before.

First-ID Tech Stack

Discover the technologies and tools that power First-ID's digital infrastructure, from frameworks to analytics platforms.

RequireJS

JavaScript frameworks

Perfmatters

Performance

Module Federation

Miscellaneous

jQuery

JavaScript libraries

LiteSpeed

Web servers

Wix

Blogs

HTTP/3

Miscellaneous

Motion.page

WordPress plugins

HSTS

Security

Hostinger

Hosting

PHP

Programming languages

WordPress

Blogs

Frequently asked questions

First-ID is located in Issy-les-Moulineaux, Île-de-France, FR.

First-ID was founded in 2022, making it 4 years old. The company has established itself as a significant player in its industry over this time.

First-ID has approximately 11-20 employees. The company continues to grow its workforce to support its business operations and expansion.