Fitrrati

About Fitrrati

Fitrrati.com is a group of passionate professionals working towards providing a confident shopping experience for online fashion shoppers. 'Fitrrati', the cloud based and data driven Fit Personalization Technology Enterprise Solution, aims to address the consumer issue of knowing the right size (which fits well) when shopping for fashion products like apparel, footwear etc. at online retailers. Our approach is data driven and correcting while learning from the consumer. The technology crunches brand, consumer and retailer data to make BEST FIT size recommendation for any style across brands, product categories & fit types taking into account individual fit preferences for different occasions. The first recommendation is made on the basis of basic information shared by the consumer which takes less than 1 minute on an average. Consumer can provide either body measurements or a favorite garment details as part of this basic information. More the data and more accurate the data input by the consumer more accurate and precise will be the size recommendation and fit ratings. An Adaptive Learning Engine in the technology learns from consumer feedback and corrects itself for individual consumer to improve the accuracy of recommendation. The more the consumer shops using Fitrrati the smarter it gets in understanding individual fit preferences and accordingly improves the recommendations. Online shoppers can use the same Fitrrati profile to shop across at various online fashion portals with confidence. Currently, we are in the process of integrating the technology across various fashion brands and e-tailers. Soon it will be available at leading online fashion retailers in India.

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