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About Fluid World

Founded in 2008 by Andrew Lane, Fluid World is the UK’s leading independent brand licensing agency. Fluid World act on behalf of brands and businesses who share our vision. Our portfolio includes: Pusheen: the Facebook sticker being used more than 14 million times a day worldwide. Virgin Galactic: the World's first commercial Spaceline owned by Sir Richard Branson's Virgin Group and Abu Dhabi's Aabar Investments PJS. Fluid World acts as an intermediary between brand owners (licensors), manufacturers of product (licensees) and retailers across all segments to implement our brands in store. We work with brands to formulate logical, well thought out brand extension programmes as well as relevant localised marketing and experiential activity. Fluid World offers a flexible, commercial and dynamic approach to the management and growth of brands. We are energetic, determined, well connected and above all passionate. With the right partners in the right retailers, we deliver genuine long-term revenue growth without diminishing brand equity. The team have a fresh and dynamic approach to brand management, we offer strategic and effective brand, product and marketing solutions, whilst looking after brands as they extend into new areas, across all major product categories.

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