Formative

E-Learning Providers • Los Angeles, California, United States • 21-50 Employees

Company overview

Headquarters	Los Angeles, California, United States
Phone number	+15136738278
Website	formative.com
Keywords	Education, Edtech, Learning Platform, Formative Assessment, Realtime Feedback, Saas Business
Founded	2013
Employees	21-50
Socials

Key Contact at Formative

Kevin Mcfarland

Co-Founder And Cfo/Coo

Formative Email Formats

Formative uses 2 email formats. The most common is {first name}.{last name} (e.g., john.doe@formative.com), used 80% of the time.

Format	Example	Percentage
{first name}.{last name}	john.doe@formative.com	80%
{first name}	john@formative.com	20%

About Formative

Formative is your all-in-one platform to instruct, assess, and adjust in real time. Design engaging, standards-aligned activities with 20+ tech-enhanced item types, multimedia, and AI-powered supports. Get live student responses and give instant feedback—so small misunderstandings never turn into big gaps. Formative makes collaboration easy, too. Share activities, data, and strategies across PLCs and departments to drive consistent, high-quality instruction. Guide daily learning–from bell ringers to benchmarks–with one collaborative platform for engaging instruction, real-time assessment, and shared insights.

Formative revenue & valuation

Annual revenue	$15,700,000
Revenue per employee	$601,000
Estimated valuation?This valuation is estimated based on industry average for the E-Learning Providers industry and current estimated revenues	$50,000,000
Total funding	$70,000,000

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry

Manager

C-Suite

Employees by Department

Formative has 10 employees across 7 departments.

Departments

Number of employees

Funding Data

Explore Formative's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2021-07-15	11	$70,000,000

Funding Insights

$70,000,000

Total funding amount

$70,000,000

Most recent funding amount

Number of funding rounds

Formative Tech Stack

Discover the technologies and tools that power Formative's digital infrastructure, from frameworks to analytics platforms.

jQuery CDN

CDN

reCAPTCHA

Security

Vimeo

Video players

Embedly

Widgets

PyScript

Miscellaneous

Cloudflare

CDN

jQuery

JavaScript libraries

HTTP/3

Miscellaneous

HSTS

Security

Webflow

Page builders

Google Analytics

Analytics

Google Workspace

Frequently asked questions

Formative is located in Los Angeles, California, US.

You can reach Formative at +15136738278.

Formative was founded in 2013, making it 13 years old. The company has established itself as a significant player in its industry over this time.

Formative has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.

Formative has raised a total of $70,000,000 across 1 funding rounds. This investment has helped the company grow and expand its operations.

Key Contact at Formative

Kevin Mcfarland

Co-Founder And Cfo/Coo

4.8

40,000 users