Formula (formerly Fjor)

Wellness and Fitness Services • Middletown, Delaware, United States • 21-50 Employees

Company overview

Headquarters	651 N. Broad Street, Middletown, Suite 206, Middletown, Delaware 19709, US
Websites	formula.care fjor.care fjor.health
NAICS	71394
Keywords	Lifestyle Coaching, Health Coaching, Telemedicine, Well-Being, Fitness, Weight Loss, Mental Health
Founded	2019
Employees	21-50
Socials

Key Contacts at Formula (formerly Fjor)

Eugene Severenkov

Founder And Ceo

Andrew Kopanev

Founder & Cpo

Formula (formerly Fjor) Email Formats

Formula (formerly Fjor) uses 1 email format. The most common is {first name} (e.g., john@fjor.care), used 100% of the time.

Format	Example	Percentage
{first name}	john@fjor.care	100%

About Formula (formerly Fjor)

Formula is an AI-powered nutrition assistant that helps individuals improve their health, energy, and longevity. Our mission is to make personalized self-care accessible, efficient, and enjoyable for everyone. We started with the Keto Diet App — a top-ranking iOS app in the US keto & low-carb space with $20M+ in sales, 5M installs, and 500K+ subscribers. As we scaled, we expanded beyond keto into broader health and nutrition plans, now brought together in our core app: Formula Care. Formula - iOS app: https://apps.apple.com/us/app/formula-weight-loss-diet-app/id6511248415 Site: www.formula.care

Formula (formerly Fjor) revenue & valuation

Annual revenue	$1,967,765
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Wellness and Fitness Services industry and current estimated revenues	$6,300,000
Total funding	$1,500,000

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry

Manager

C-Suite

Employees by Department

Formula (formerly Fjor) has 15 employees across 8 departments.

Departments

Number of employees

Funding Data

Explore Formula (formerly Fjor)'s funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2019-02-01	3	$1,500,000

Funding Insights

$1,500,000

Total funding amount

$1,500,000

Most recent funding amount

Number of funding rounds

Frequently asked questions

Formula (formerly Fjor) is located in Middletown, Delaware, US.

Formula (formerly Fjor) was founded in 2019, making it 7 years old. The company has established itself as a significant player in its industry over this time.

Formula (formerly Fjor) has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.

Formula (formerly Fjor) has raised a total of $1,500,000 across 1 funding rounds. This investment has helped the company grow and expand its operations.

Key Contacts at Formula (formerly Fjor)

Eugene Severenkov

Founder And Ceo

Andrew Kopanev

Founder & Cpo

4.8

40,000 users