Foster | Product Design Studio

About Foster | Product Design Studio

Foster Innovation is a boutique product innovation design consultancy. We help large consumer products organizations design products that consumers love to buy, via experimenting with real consumer behavior out in the wilds of the real consumer environment. We take a modern, behavior-led approach to product design that's rapidly iterative & intentionally lean. Why? Because an innovation's success requires it to thrive in the realities of today's hyper complex and seriously competitive consumer environment -- one that's controlled by algorithms & driven by social dynamics... traditional approaches to product development ignore all of this -- we don't. We're obsessed with it. Traditional research utilizes stated responses collected in unrealistically-controlled environments that deliver bland, broad-appeal product solutions that fall flat once they finally get out into the real world. Much better to use performance IN the market itself as your key feedback mechanism. That's what we do. Wether you're pre-idea, pre-product, pre-launch, or post-launch we help you harness the wealth of behavioural data available to you in the digital sales channel, experimenting to find what works to both break through and convert consumers in the real world. We are design thinkers & growth marketers. We build businesses, NOT PowerPoints. Helping you design with real-world behavior, To craft unignorable propositions that grow.

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