Freedom of Movement
General Retail • 
190 Bree street, Cape Town, South Africa • 101-200 Employees
Company overview
| Headquarters | 190 Bree street, Cape Town, Cape Town, Western Cape 8001, ZA |
| Website | |
| NAICS | 4234 |
| SIC | 317 |
| Keywords | Sunglasses, Apparel, Timepieces, Handbags, Travel Bags, Backpacks, Leather Goods, Business Bags, Lifestyle Accessories, Tekkies, Vellies |
| Founded | 2013 |
| Employees | 101-200 |
| Socials |
Key Contact at Freedom of Movement
Freedom of Movement Email Formats
Freedom of Movement uses 4 email formats. The most common is {first name} (e.g., john@freedomofmovement.co.za), used 79.5% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name} | john@freedomofmovement.co.za | 79.5% |
{first initial}{last name} | jdoe@freedomofmovement.co.za | 12.8% |
{first name}.{last name} | john.doe@freedomofmovement.co.za | 5.1% |
{first name}{last name} | johndoe@freedomofmovement.co.za | 2.6% |
About Freedom of Movement
Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand. At the outset, our vision was to create a proudly South African lifestyle brand that was founded on the core principles of quality, longevity, value and worth. We saw leather as the raw material that epitomised all four of these principles and so it was a natural starting point for our aspiring brand. So, we launched the business out of a small room at the University of Stellenbosch, with one leather craftsman named Benjamin and a very old traditional leather-stitching machine. After a few months of determination and prototyping, we had developed two products that we took to market, the Benjamin a classic leather briefcase, and the Bobby, a full leather adventure backpack. And the rest is history… 10 years on and we have continued to improve and grow our product offering that now includes a wide range of premium lifestyle companions, available online and in 15 retail stores across the country. OUR MISSION We want to be known as an aspirational and responsible South African brand that connects people through delivering authentic lifestyle products and experiences. OUR VISION The foundation on which our brand was originally built, rings true 10 years on, with the aim of inspiring others along the way to create their own destiny and live their lives with true FREEDOM OF MOVEMENT: the Freedom to dream | the Freedom to create | the Freedom to move. STAY FREE AND KEEP MOVING
Freedom of Movement revenue & valuation
| Annual revenue | $409,773 |
| Revenue per employee | $4,000 |
| Estimated valuation?This valuation is estimated based on industry average for the General Retail industry and current estimated revenues | $1,400,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 101-200
Seniority
Employees
Employees by Department
Freedom of Movement has 53 employees across 10 departments.
Departments
Number of employees
Funding Data
Freedom of Movement has never raised funding before.
Freedom of Movement Tech Stack
Discover the technologies and tools that power Freedom of Movement's digital infrastructure, from frameworks to analytics platforms.
RUM
Shopify apps
UI frameworks
JavaScript libraries
Personalisation
Miscellaneous
JavaScript libraries
CDN
Advertising
Miscellaneous
Security
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