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About GBW Digital Consulting (Pty)

With over a decade of experience in the digital marketing industry behind it, GBW Digital was born out of a desire to see more and more publishers given access to the levels of service and expertise usually reserved for the very top players in each sector. Our core focus covers, but is not limited to: - Digital Advertising Technology Implementation & Integration - Whether you're completely new to the world of ad tech, or whether you have a firm grasp of the tech but would prefer expert guidance in correctly setting up your environment, GBW provides start-to-finish solutions for getting your sites ad-ready. If necessary, we can also help you to integrate your existing marketing platforms with each other to make sure you're squeezing the maximum value out of your technology stack. - Advertising Operations Optimization - Once your advertising technology is up and running, it's important to ensure your team is able to use the tools at your disposal to maximum effect. GBW can assist in this regard, whether it be in designing optimal operational processes, providing advanced training to staff, or even technical support. - Campaign Management - If you find that your advertising sales stream is too small or irregular to justify hiring dedicated resources, GBW offers flexible, expert Campaign Management services. - Programmatic Revenue Optimization - Even the best sales force cannot consistently sell out all your available advertising inventory. GBW offers access to numerous advertiser networks and ad exchanges in order for you to monetize any unsold inventory you may have. If you already have a programmatic setup running, we offer data-driven analysis and optimization of your yield.

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