General Finishes Revenue
General Wholesale • 
East Troy, Wisconsin, United States • 21-50 Employees
General Finishes revenue & valuation
| Annual revenue | $42,100,000 |
| Revenue per employee | $1,449,000 |
| Estimated valuation?This valuation is estimated based on industry average for the General Wholesale industry and current estimated revenues | $134,500,000 |
| Total funding | No funding |
Key Contact at General Finishes
George C. Adams
President And Owner
Company overview
| Headquarters | 2462 CORPORATE CIR, East Troy, Wisconsin 53120, US |
| Phone number | +18886420947 |
| Website | |
| NAICS | 42 |
| SIC | 285 |
| Keywords | Acrylic Paints For Furniture, Exterior Water-Based Coatings, Oil-Based Pigmented Stains, Water-Based Conversion Varnish, Water-Based Dye Stains, Water-Based Floor Stains & Top Coats, Water-Based Professional Stains & Finishes, Enduro Water Based Wood Coatings, Water Based Tintable 2K, Enduro Wood Finishes, Industrial Wood Coatings, Professional Wood Coatings |
| Founded | 1928 |
| Employees | 21-50 |
| Socials |
General Finishes Email Formats
General Finishes uses 5 email formats. The most common is {first initial} (e.g., j@generalfinishes.com), used 76.2% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial} | j@generalfinishes.com | 81% |
{first name}{last name} | johndoe@generalfinishes.com | 9.5% |
{first initial}{last name} | jdoe@generalfinishes.com | 4.8% |
{first name} | john@generalfinishes.com | 4.8% |
About General Finishes
General Finishes was founded in 1928 by a Milwaukee lumber company to make finishes for their cabinet-shop customers. For 25 years General Finishes has devoted itself to engineering the best water based stains and finishes available. Our dedication to this task has placed us as the premier water-based company in America; we simply know water chemistry better than anyone else. We started in the consumer market a decade other companies got their feet wet in water. We moved on to the cabinet and millwork industry, and today General Finishes’ products are recognized as the finest in those markets and distribute throughout the United States, United Kingdom, and Canada. Currently, we manufacture the country's finest professional water-based finishes, award winning retail water-based finishes, furniture paints and oil-based finishes, including the virally popular Java Gel stain. In 2013, we turned our attention to the wood flooring industry, where many companies have introduced water base stains and all have failed. General Finishes’ Pro Floor Stain not only works like an oil base stain, it outperforms them. It is the future of staining hardwood flooring. General Finishes has come a long way since 1928 – we are now versatile & sophisticated enough to meet a wide range of water-based finishing needs, yet small enough to provide personalized service. Check out General Finishes website and YouTube channel for product application insider tips and strategies or sign-up for our free online course on how to refinish your kitchen cabinets, here: gf.video/CabinetRefreshCourse-SM13
Employees by Management Level
Total employees: 21-50
Seniority
Employees
Employees by Department
General Finishes has 14 employees across 4 departments.
Departments
Number of employees
Funding Data
General Finishes has never raised funding before.
General Finishes Tech Stack
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Frequently asked questions
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