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About General Magic: Legacy

Empower your team and unlock their potential through a transformational learning journey inspired by the extraordinary story of General Magic. The creative, cultural, and business lessons from one of Silicon Valley’s most remarkable startups have been distilled into a cutting-edge learning and development format, customizable to suit your event, capability-building, and consulting needs. General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies. While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions. Our Innovation Coaching & Workshop Series draws from the General Magic story and award-winning documentary, offering invaluable insights into cultivating an innovation mindset, navigating failure, nurturing team culture, and envisioning the future. These lessons are designed to empower growth and resilience in any organizational setting, and complement team strategy days and off-sites, learning and development pathways, and other creative and team-building events and conferences. General Magic workshops feature immersive, case-study-led content customized to your objectives. These events offer a unique blend of professional development, team-building, and shared experiences, trusted by leading business schools, corporate teams, conferences, and tech companies. Experiences can be held in-person or virtually. Please contact us directly to learn more!

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