genisis [brand ID]

About genisis [brand ID]

STRATEGIC + TACTICAL BRAND CONSULTING BRAND THINKING + STORYTELLING The purpose of Genisis is to enable better business, through aligning the business to the brand. We act as a 'circuit breaker', a disruptor, to promote new thinking and innovation charged by the brand ID. We provide end2end value from collaborative conversations, incisive thinking, down-to-earth strategy, compelling storytelling through to well-managed implementation and actualisation. Genisis is a Wellington-based brand consultancy, working with clients in sectors such as manufacturing/engineering, bio-tech, health, energy, education, transport/courier, IT, professional services, primary produce, agriculture and fast moving consumer goods. As founder of Genisis, Adrian Woodliffe offers a background in strategic branding, marketing, management consulting and has had strategic roles within some of New Zealand’s leading brand/design agencies. He has also worked client-side as a strategic marketer. Some examples of the brand work that Adrian has been strategically and tactically involved with over the years are: - Unilever, Lotteries Commission, Colgate Palmolive, Icebreaker, Sun Alliance, Datacraft. Transpower, ACC, Contact Energy, Agri-Quality (now AsureQuality), MCo, New Zealand Wool Board, Nelson-Marlborough Institute of Technology (NMIT), Tasman Tanning, the Axiam Group, InfoPower, Millars Electrical Contractors, Redvespa, .NZ Registry Services, and Medical Protection Society.

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